UNIGNORABLE

UNIGNORABLE

PROJECT: UNIGNORABLE
CREATIVE DIRECTION
INSTALLATION DESIGN
COPYWRITING
PRINT PRODUCTION
INSTALLATION

PRODUCTION DESIGN: FAROUQ SAMNANI
BUILD: ELEMENTAL DESIGN

United Way X Pantone

Introducing #UNIGNORABLE – a colour developed in partnership with the Pantone Color Institute® to help make local issues around poverty and homelessness Unignorable.

UNITED WAY x PANTONE

INSTALLATION

LAYOUTS

MIKE’S STORY

THE LOWDOWN

A scalable story book that grew by the block until it became completely and utterly Unignorable - the title campaign created by United Way TO RAISE AWARENESS OF poverty and homelessness in our CITY OF EDMONTON.

MOVE THE NEEDLE

22 unique
stories told

44 building blocks
constructed

8 unique downtown locations

165,000+ people
walked by

WAYFINDING

#UNIGNORABLE CAMPAIGN